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Improve Your Product Performance with Brand Analytics

Are you aiming to generate more revenue, or are you focused on profitability? With Product Performance, you gain insights into how your assortment performs at the product level. Thanks to the integration with Amazon, you’ll get a clear overview of where your products perform best—or where they might even be unprofitable.

At the product level, we provide essential data that you can act on, such as Pageviews, Sessions, Unit Sessions, Buy Box%, Feedback & Claims

IMPORTANT: We do not aggregate data about Authorized Users’ or Customers’ business received through the Amazon Services API for distribution or sale to third parties, including competing Authorized Users. We do not promote, publish, or share insights about Amazon’s business. We do not use insights about Amazon’s business for our own business purposes

Pageviews & Sessions

When selling products on Amazon, pageviews and sessions are two essential metrics to understand how customers find and view your products. These data points provide valuable insights into customer behavior and the performance of your listings.

Sessions are used to calculate conversion rates, or the Unit Session % (the percentage of customers who make a purchase after visiting your product page).

If your Unit Session % is low, for example below 1%, it might be a good idea to optimize your product page. On the other hand, if your Unit Session % is above 10%, it may be worth considering using Amazon Advertising to drive more traffic and, in turn, boost sales.

Mobile vs. Desktop traffic

More than 70% of Amazon traffic comes from mobile devices, characterized by quick, impulsive purchases. Desktop users, on the other hand, tend to spend more time comparing options and often make larger purchases. By combining short, engaging content for mobile with detailed information for desktop, you can effectively target both audiences.
With this insight, we understand how crucial it is to have access to this data at productlevel.

The Importance of Refund % and Claims on Amazon

Refunds and Claims are critical indicators of customer satisfaction and product performance. A high refund percentage can point to issues such as product quality or misleading information, while claims like A-to-Z Guarantee complaints can harm your account performance and visibility. By monitoring these metrics and implementing improvements, you can enhance customer satisfaction, reduce negative feedback, and protect your profitability.

Why is the Buy Box % Important?

Amazon determines the Buy Box winner based on several factors, including:
  • Price: Competitive pricing is crucial.
  • Shipping Methods: Products fulfilled through Fulfillment by Amazon (FBA) often have an advantage.
  • Customer Service: Positive reviews and high customer satisfaction scores increase your chances.
  • Inventory Levels: Maintaining sufficient stock is essential to retain the Buy Box.
  • Seller Performance: Metrics such as shipping speed, cancellations, and defect rates play a significant role.

With this valuable data, you can optimize these factors and increase your Buy Box %. With sufficient traffic, a higher Buy Box % will naturally lead to increased revenue.

Which Products Are Sold at a Profit and Which at a Loss?

Understanding which products generate profit and which incur losses is crucial for optimizing your Amazon strategy. By analyzing profitability at the product level, you can:

  • Identify high-performing products to scale further.
  • Spot underperforming or unprofitable items to adjust pricing, advertising, or inventory strategies.
  • Make data-driven decisions to focus on products that drive revenue and profitability.

With our tool, you gain a clear breakdown of profit and loss, empowering you to take targeted actions to improve your overall business performance.

Getting started

Features

Data & Analytics

We’ve consolidated the most important KPIs into a user-friendly application. No more downloading multiple reports—everything you need is in one place. Both brands and businesses trust our tool, saving them hours of time every week.

Profit

You probably know how much revenue you’re generating on Amazon—but do you know how profitable you really are? Our tool provides a clear overview of your profitability at both account and product levels. With this data, you can make informed decisions to drive higher profits.

Pricing

Using historical pricing data, you gain insights into whether your selling price is competitive enough. Perhaps your price was too high, causing you to miss out on significant revenue, or maybe it was too low, leading to unprofitable sales. With this information, you can make smarter pricing decisions to maximize profitability and revenue.

Booster

Is a product generating sales, but you haven’t created an ad for it yet? Then you’re missing out on significant opportunities! With our booster, you can create one or multiple Amazon ads in just a few clicks, maximizing your product’s potential and driving more sales.

ACHIEVE GREATER PROFITS ON AMAZON

Maximize your profitability with actionable insights, smarter strategies, and powerful tools tailored to help you succeed on Amazon.

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