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Improve Your Product Performance with Brand Analytics
Are you aiming to generate more revenue, or are you focused on profitability? With Product Performance, you gain insights into how your assortment performs at the product level. Thanks to the integration with Amazon, you’ll get a clear overview of where your products perform best—or where they might even be unprofitable.
At the product level, we provide essential data that you can act on, such as Pageviews, Sessions, Unit Sessions, Buy Box%, Feedback & Claims

IMPORTANT: We do not aggregate data about Authorized Users’ or Customers’ business received through the Amazon Services API for distribution or sale to third parties, including competing Authorized Users. We do not promote, publish, or share insights about Amazon’s business. We do not use insights about Amazon’s business for our own business purposes
Pageviews & Sessions
When selling products on Amazon, pageviews and sessions are two essential metrics to understand how customers find and view your products. These data points provide valuable insights into customer behavior and the performance of your listings.
Sessions are used to calculate conversion rates, or the Unit Session % (the percentage of customers who make a purchase after visiting your product page).
If your Unit Session % is low, for example below 1%, it might be a good idea to optimize your product page. On the other hand, if your Unit Session % is above 10%, it may be worth considering using Amazon Advertising to drive more traffic and, in turn, boost sales.

Mobile vs. Desktop traffic
The Importance of Refund % and Claims on Amazon
Refunds and Claims are critical indicators of customer satisfaction and product performance. A high refund percentage can point to issues such as product quality or misleading information, while claims like A-to-Z Guarantee complaints can harm your account performance and visibility. By monitoring these metrics and implementing improvements, you can enhance customer satisfaction, reduce negative feedback, and protect your profitability.
Which Products Are Sold at a Profit and Which at a Loss?
Understanding which products generate profit and which incur losses is crucial for optimizing your Amazon strategy. By analyzing profitability at the product level, you can:
- Identify high-performing products to scale further.
- Spot underperforming or unprofitable items to adjust pricing, advertising, or inventory strategies.
- Make data-driven decisions to focus on products that drive revenue and profitability.
With our tool, you gain a clear breakdown of profit and loss, empowering you to take targeted actions to improve your overall business performance.
Features
Data & Analytics
Profit
You probably know how much revenue you’re generating on Amazon—but do you know how profitable you really are? Our tool provides a clear overview of your profitability at both account and product levels. With this data, you can make informed decisions to drive higher profits.
Pricing
Using historical pricing data, you gain insights into whether your selling price is competitive enough. Perhaps your price was too high, causing you to miss out on significant revenue, or maybe it was too low, leading to unprofitable sales. With this information, you can make smarter pricing decisions to maximize profitability and revenue.
Booster
ACHIEVE GREATER PROFITS ON AMAZON
Maximize your profitability with actionable insights, smarter strategies, and powerful tools tailored to help you succeed on Amazon.